Smarties have conquered children’s hearts for generations

Smarties are brightly colored, melt in your mouth instead of in your hand, and are an indispensable decoration on any children's birthday party table. These chocolate lenses originate from England and first arrived across the Channel in the early 1960s. For a long time, the giant rolls in which Smarties were sold were a popular attraction. Since 2021, they have only been available in paper packaging, e.g., as a hexagonal column.